When everything you see in social medias nowadays seems so scripted till you can’t get which could be that very rare authentic feeling anymore (those over reaction videos!). Even consumers are not gonna buy those videos which being too fake with all scripted contents. Even worse as can’t even provide a better actors with all poorly act scripts with zero emotions whatsoever. This leading users often skipping or mistrusting branded content anymore.
This leading to UGC (User-Generated Content) which is real and more relatable content created by customers, fans or everyday users. It could be as simple as user’s review, unboxing video or just a simple social media post just featuring the brand. It building back the trust of the quality products while UGC can actually scale with the more users.
UGC or stand for User-Generated Content, referring to any contents which could be videos, reviews or images that created by consumer rather than the big brands itself. It typically shared voluntarily by users and can be found across platforms such as:
When such storytelling becoming more as a social proof of the brand’s quality it have.
Social validation is a thing where people look for other’s review become making the final judgement just as similar with those looking through reviews before really making a pre-order even those brands are reputable.
While looking for reviews before making purchases are normal for consumers. It not just consumers doesn’t trust the brand, but social validation wins it anytime.
When one isn’t enough to proof, what if there’s entire movements that actively encouraging it. Here’s some well-know brands that utilize it with successful results :