Broadcast tool might be a common tool for every CRM as one of most crucial tool to extend your reach. Whether through messaging platforms or just email & SMS, CRM tools have specialized broadcast features for every occasions. Widely been used to announce new product, running a flash sale, or simply reminding everyone of next big thing. Blasting it once is more than enough to stay on everyone mind. Let say it as one shot you could not miss. If it hit, it will be on your audience's mind.
Prospect are everywhere nowadays. Everyone could be on any of the messaging platforms, be it WhatsApp, Facebook Messenger, Telegram or Instagram. But let's think of it if even try to keep up with them by messaging them one by one, it's just take away so much time and productivity from it. Scenarios like this could happen:
You're not looking for highest effort to reply each and everyone. You're looking for reach where less work is required
Instead of the way where you managing separate chats or group messages at once. Broadcast tool just lets you do almost everything faster. Most significant different is now you're able to send a single message to thousands at once, no longer one by one. It also let you categorize or group the target lists based on behavior or interest, just to manage them differently. Track delivery and response rates in real-time too, and even easier when just managed fewer chats
You might unknowingly need it as it almost unbearable amount and it start to not make sense to blast email to everyone while reply everyone manually.
It isn't just a tool that let you shout to the void. Big names are using it too all the time and it works across industries and scenarios.