Seeing by nowadays where it’s almost inevitable to stumble across any of social media platforms. While for an individual, it’s completely normal to have more than 2 social media accounts. While for businesses, they can did that too but to reach a wider audiences, it become a requirement to have all as much accounts on any social media sites as possible. However, too much accounts to handle at once will be extremely difficult (till there’s appear to be a full-time job for it, social media specialist)
Let’s do some takes as a business trying to reach to audiences (on different platforms)
As you can see, each platforms have it own unique audiences. To win all of them, you must play by their rules.
Meet Takeshi, hardworking event marketer who working on big events. He start the day by posting teasers on IG, again on TikTok but with some edit, tweet about the upcoming music festivals on Twitter, post vacancies on LinkedIn looking for event crews, and finally forget to cross post on Facebook. Takeshi is stressed. With inconsistencies and low engagement. but the tickets must sell..
Where it went wrong: No centralized system, no automation, and no content plan. Just trust own instinct.
Fix: Consolidate tasks with marketing automation. Use platform like SCRM Champion to automate all the social media posts.
Randy, a fitness instructor that still building his personal brand. All of the social media are managed by himself including editing. And he have own fans group and a podcast session too.
Where it went wrong: He’s a rising star, but engagement is dropping as he’s too busy managing posts that he can’t actually talk to his community.
Fix: Randy may need to switches to an automation tool that reposts top-performing content monthly. He also should set aside his live sessions to personally connecting with communities.
Terry own a online store, selling self-made collectibles. He need to constantly post new product’s teaser on several platforms like Instagram, Facebook, TikTok and 小红书. As sometimes different platforms will have different person to replies, eventually lead to product launch.