While scrolling the feeds, you looking for recipes on baking some cute cupcakes, keep scrolling and your feeds probably full of it. Then you stumble upon a cute cat reels, you clicked on it. Unbeknown you turn the algorithm to cat’s videos and now your feed are full of it.
That’s what algorithm get to you, it constantly changing depends on your interest (sometimes just too much). It’s a silent code behind where it keep feeding you with whatever. Neither do social media managers trying to capture the audiences, hoping the ads will be able to hit right through the right audiences that been advertised.
Each platform are having their own rules which could constantly changing and there’s no written on the walls. Most just figuring it themselves. Let’s have a quick journey through memory lane of some memorable rules throughout the recent years:-
Adapting to the changes are what everyone been facing to dominate the feeds of their audience. The rules are not all written and left it to figure it out yourselves.
The unpredictable algorithm pushing social media managers to think of every possible way to beat the unbeatable and gamble on the uncertainty just to get the post viral. Lies hours of efforts with a lot of brainstorming, thinking of suitable keywords/hashtags, timing. Making to live in a performance cycle where competition are fierce with constant comparison and constant refresh. Every posts trigger anxiety to find out whether it’s work or.. flop
No one know bout the past research data are truth or can even be referred nowadays. The same formula will no longer effective to tackle on today’s algorithm. Some even sadder truth when all previous posts no longer able to reach the previous “viral” status when there’s shift on algorithm, no matter what platform it’s on. Throwing in an example where a fast food company promoting on free coffee with every meals but having a lower turnouts than expected. Little did they expect, the platform’s algorithm preferring a quick ads while the particular fast food ad is a full on video.
While we probably can’t master the algorithm but we can shift the focus on being resilience and adaptive to every changes. A simple but effective ways and here’s how :-
Algorithm may keep on changing through all different platforms but adaptive measures can be applied to all. Soon may able to learn the patterns unless a very drastic changes.